As many of you know, we have been working on the development of our new website for the last few months. It is a project we’re very excited about, as, in today’s competitive business environment, a functional, full service website can have a huge impact on the reputation and credibility of our organization.
We have designed this new website to serve as the face of NARI, San Diego. The vision is that the website will serve multiple functions at once while seamlessly integrating many aspects useful both to our membership and the general public (i.e., our potential clients).
You should find that this website will serve as our showroom - inviting current members, new members, potential members and potential clients to browse and learn as much as possible about all aspects of what NARI is and does.
At the website, potential clients will be able to find member contractors and sub-contractors with ease. Additionally, they will be able to browse the certifications of our members, award history and, for those with premium listings, jump right to the members linked website.
Current members will have a website that they are proud to direct their clients, sub contractors and business partners to when explaining that they belong to THE trade organization for remodeling!
Potential members will be able to learn what NARI is about along with the many great opportunities NARI membership can provide.
The website will also serve many administrative functions as well. Again, we’ve tried to include elements here that will benefit all who visit the site.
Current members will be able to view all upcoming meetings and special events online, in addition to registering and paying for those events right from the website. New members will be able to fill out an application and submit it online. Potential clients will be able to find and contact our member contractors and subcontractors directly.
Visitors to the site will also be able to read informative and educational articles about our industry. We will also have current information listed in regards to NARI National programs and the CotY Awards.
And, finally, there are tons of opportunities for all of our members to be active and involved with this site. THIS PAGE, for instance, is available for educational articles submitted by any of our members. The articles will be evaluated by the website team and those selected will run on this page in one month increments, complete with by-line and company affiliation of the author. All past articles will be archived on the site and remain accessible indefinitely.
You will also notice throughout the site ample opportunity for banner advertising. In addition, we will continue to offer premium listings with logos and links back to your websites. These banners and listings will be price extremely affordably, as our goal here is to provide additional exposure for our membership and our partners.
So here’s the scenario: a potential client finds your website. After browsing for a few minutes, they find your link to the NARI site. Once they arrive at the NARI site, they see your prominently placed ad banner, in addition to finding you listed in our members section. Of course, they are very impressed by the fact that you belong to a reputable, highly regarded, national organization that represents your industry!
Or: a potential client finds the NARI website – just what they were looking for. As they browse the site and become more and more convinced of our organizations legitimacy, they notice your prominently placed banner ad, which conveniently links to both your premium listing on the site and also to your website.
All of these synergistic things lead to one thing – more credibility and more business for all of us!
Oh, and by the way, if you don’t have ad ready copy, our website development team at Motionstrand has offered us very generous rates to help any of our members develop banners that they can keep and re-use as they like.
Welcome to the new face of NARI, San Diego. Cheers!
